AIDA.

In college, we were taught many theories and principles. Period.

I do not mean I am not grateful to have ever learned those stuff, but we were not able to expound those principles better. The focus was scattered into pretty much not-so-important lectures hence the lack of application.

I, myself is a confessed "theorist" - depending on the formulas and theories I read on books. Without these books, I'm completely lost. I would not be able to defend why I told a client to choose my plan over theirs. So I am really thankful for the stuff I read and digest online.

Instead of posting my review of the events I've been to (Excuses again LOL), I am going to share to you something which caught my attention; made me curious enough to read it; gave me new perspective; then made me satisfied so I am now sharing it.

6 + 1 Model for Copywriting

Hope this helps in giving a new side to the story whenever creating an effective message. Though I'd still say this is still part of a bigger and amazing picture of advertising.

'til next post!

Ciao,

Maddie

The Big Bang Sale.

Don’t you just love the word sale.  I think it is the most consumer-friendly word – ever, created by marketing gurus. For most of us, the word “sales” makes you perk up and go ga-ga over the stuff you could purchase (aminin kahit hindi sweldo mapapagastos lol). 

Anyhow, this is going to be a short post about something so great. *drum roll please*


THERE ARE THREE DIFFERENT SALES HAPPENING TODAY UNTIL SUNDAY! Yes, it has to be in bold and capital letters.

First up the two busiest malls around Ortigas area:

Then, we also have the hot spot for one-of-a-kind events and sales:

I know, it is too tempting (crossing my fingers that I could muster the urge not to buy too much haha) to go shopping right now. But, there is this one reason you should all stay calm and just buy what is necessary. I'll let you on to a little secret, my friend told me (don't worry, she's a credible person on this subject matter lol) that the best time to really splurge on a sale is after the holidays. You want to know why? Basically, the marketing strategy here is, these brands know that people really don't have any money to spend on come around January and February. So they would put up sales (this time, it's for real) and just say that it is because of the last season etc, when it s really not.

I hope that helps you curb those deadly little sins (a.k.a shopaholic syndrome haha) in you this weekend.

PS. I will be posting more in the coming days! (I won't promise, though. Because promise is such a crucial and precious word and you know how I am. Always fashionably late haha)

'til next post!

Ciao,

Maddie <3

Taiwan's Little Sweets.

Back from one of his business trips (work in short LOL), one of my boss gave us something to remember about the quaint country of Taiwan :)

I gave this to my cousin. Sad to say.

This one is too soft that it crumbles upon opening.

Fills your nose with the enticing aroma of REAL COFFEE!

Chewy and Delish! :)

Oh how I wish I could find a store here which sells Taiwanese foodies (food+goodies=foodies hahaha!).

PS. I know, I have been gone quite a while but a lot of things are keeping me busy. So please bear with me folks (I sound like an old maid here haha). I have a lot of catching up to do, so wish me luck :)

'til next post!

Ciao,

Maddie <3

Penny for your thoughts.

Practice emotional detachment. Not everything is all about you.