AIDA.
In college, we were taught many theories and principles. Period.
I do not mean I am not grateful to have ever learned those stuff, but we were not able to expound those principles better. The focus was scattered into pretty much not-so-important lectures hence the lack of application.
I do not mean I am not grateful to have ever learned those stuff, but we were not able to expound those principles better. The focus was scattered into pretty much not-so-important lectures hence the lack of application.
I, myself is a confessed "theorist" - depending on the formulas and theories I read on books. Without these books, I'm completely lost. I would not be able to defend why I told a client to choose my plan over theirs. So I am really thankful for the stuff I read and digest online.
Instead of posting my review of the events I've been to (Excuses again LOL), I am going to share to you something which caught my attention; made me curious enough to read it; gave me new perspective; then made me satisfied so I am now sharing it.
Hope this helps in giving a new side to the story whenever creating an effective message. Though I'd still say this is still part of a bigger and amazing picture of advertising.
'til next post!
Ciao,
Maddie
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